Shared reference — modules, audiences, naming, writing guide & base color, used by every tool below
Launchers, SmartTips, and AutoSteps can be added to the following PMWeb modules:
Content is displayed when the relevant element(s) set by the segmentation rules are found on the page on load.
Target audiences include:
Base pattern: [PageType][PageName]-[WalkMeAction]
Each tool appends its own action suffix — see the individual tool spec for its exact pattern and example.
Style
the technical aspects of writing
Positive
Voice
the word choices of the author
Clear & Concise
Tone
the attitude conveyed in the writing
Formal
Avoid: cliches, vagueness, wordiness, and unnecessarily complex language.
Used across every tool. Tool-specific additions are called out in that tool's own spec.