UX Researcher & Designer

Research-led thinking, design-driven interfaces.

I research complex systems by understanding the people, workflows, and constraints behind them, then translate what I find into product direction, workflows, and interface design.

Get in touch → LinkedIn ↗
Portrait of Rossana Babakhani

I started my career in IT and systems analysis before moving into UX, which is probably why I'm drawn to complicated products. I like understanding how all the pieces fit together, but I'm even more interested in how people actually work within those systems and where the product gets in their way.

I'm naturally curious and comfortable asking direct questions, especially when the problem isn't well defined yet. I tend to look for patterns across conversations, workflows, and constraints, then make those patterns visible so the team has something concrete to work from.

My work often moves from research into workflow and interface design. I like staying close enough to the product to see what happens to the research, help translate it into decisions, and test whether what we built actually works.

Case studies

All Generative Evaluative Audits & Analysis
Clinisys

Designing a Shared Laboratory Experience

Generative Research · Systems Research

Research across twelve laboratory disciplines to identify what could be shared across the platform and what needed to remain discipline-specific.

SME InterviewsWorkshopsWorkflow Analysis
OutcomeFramework adopted for Clinical Microbiology and Clinical Pathology.
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CLS Platform

Global Compliance & Accessibility Framework

Desk Research · Systems Analysis

Analyzing regulatory requirements across global markets to identify where product requirements aligned, conflicted, or required market-specific behavior.

Standards ReviewFramework Synthesis
OutcomeBecame Clinisys's first formalized compliance framework.
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CLS Healthcare

Clinical Pathology Results Review

Generative + Evaluative Research

Rethinking results review around how laboratory professionals interpret and verify patient results, rather than adapting a legacy screen workflow.

Client Advisory GroupUsability Testing
OutcomeShipped; the widget-panel approach was later adopted by a separate CLS initiative.
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CLS Healthcare

Clinical Microbiology Setup & Results

Generative + Evaluative Research

Researching how a cyclical, multi-day laboratory workflow could work within a platform originally designed around more predictable processes.

Client Advisory GroupService Blueprinting
OutcomeShipped, with client reception growing more positive over successive demos.
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CLS Platform

Keyboard Accessibility & Interaction Strategy

Audit-Based Research

Auditing keyboard behavior across the platform revealed a larger problem: inconsistent interaction models were making similar components behave differently for keyboard users.

Accessibility AuditKeyboard Inventory
OutcomeTwo independent signals reinforced the concern; the full fix hadn't shipped when I moved on.
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Clinisys Analytics

Data Visualization Requirements & Design System

Generative Research · Systems Analysis

Investigating what laboratory data needed to communicate before defining how it should be visualized across a shared analytics experience.

Cross-Functional ResearchRequirements Analysis
OutcomeGave the team structure to define, evaluate, and manage visualization work without ongoing UX involvement.
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Clinisys Report Composer

Report Composer

Generative Research · Product Design

Researching how different users build, manage, and reuse reports to define a reporting model that could scale from simple outputs to complex scientific data.

Capability AnalysisCompetitive Analysis
OutcomePrototype drew client interest; the project was shelved before development completed.
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Earlier work
NBCU Creative

Adaptive Help & Contextual Learning

Generative Research

Researching and designing contextual, in-app guidance to reduce reliance on documentation and support.

Workshops
Outcome200+ learning assets built on a seven-tool content strategy framework.
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NBCU Creative

From Access Database to Unified Workspace

Audit-Based Research · Generative Research

Mapping the tangled data dependencies behind four legacy Microsoft Access tools, auditing them against usability heuristics, and redesigning them into one PPM workspace.

Workflow AnalysisHeuristic Audit
OutcomeReplaced 4 legacy tools with one workspace; support tickets dropped from 2-4/month to zero.
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NBCU Creative

Employee Time-Off Request Platform

Generative Research · Evaluative Research

Researching a manual, administrator-dependent paper process, then leading the UX redesign that replaced it, later adopted by NBCUniversal Parks.

Usability TestingStakeholder Interviews
OutcomeLaunched at Universal Creative; later adopted by NBCUniversal Parks.
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Experience

UX Researcher & Product Designer

Clinisys Information Systems

Led research and design across complex laboratory systems spanning Clinical Pathology, Clinical Microbiology, Public Health, accessibility, reporting, and platform-wide workflows. Worked directly with laboratory professionals to understand roles, workflows, constraints, and differences across disciplines, then translated that research into shared frameworks, product direction, workflow and interface design, and validation through testing.

Aug 2021 – Feb 2026 · Remote

Business Analyst, UX Research & Design

NBCUniversal Creative

I researched how internal teams actually worked, through stakeholder interviews and process analysis across departments, then designed the tools that simplified their most complex workflows.

Jan 2017 – Aug 2019 · Hollywood, CA

Business Analyst, UX Research & Design

Film L.A. Inc.

I analyzed a complex regulatory permitting process, mapping how filers, reviewers, and city staff moved through it, then supported redesigning the digital platform around what I found, turning bureaucratic requirements into an intuitive user experience for everyone involved.

May 2015 – May 2016 · Hollywood, CA

Expertise

Research

Generative & Evaluative Research · Interviews · Contextual Inquiry · Moderated Usability Testing

Synthesis & Systems

Workflow Analysis · Research Synthesis · Journey Mapping · Service Blueprinting · Information Architecture

Design & Validation

Interaction Design · Prototyping · Design Systems · Accessibility · Usability Validation

Tools